Joe Suffoletto

Following is a special report from Day 2 of the 2009 Offset and Beyond Conference. Printing Industries of America's Executive Team is reporting from Caesars Palace, where the Conference continues today. What do you do? If your answer is "I am just a printer", you are not likely to be in business much longer in these turbulent times. Tuesday's general session opened with Making the Transformation from Printer to Marketing Communications Provider.

PITTSBURGH—April 3, 2008—The Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) is pleased to announce the establishment of the Center for Color Management assisting members with the implementation of color management and production color controls. The Center provides consulting, training, publications, and case-study evaluations of international print standards and printing reference conditions. The association reports that printers recognizing the power of color science, advanced technologies, and integrated systems consistently increase color accuracy and repeatability among various digital and print media devices, while also reducing production waste. Ken Rizzo (PIA/GATF, Director of Consulting and Custom Training) along with Joe Suffoletto, MS, CDPS (PIA/GATF, Senior Technical