Jerry Scher

SOUTHBOROUGH, MA—July 12, 2007—Sales forces that simply communicate value to customers are doomed to fail. Sales professionals have to create value for their customers in order to survive and thrive in today’s marketplace. Moving sales forces from transactional-based selling to consultative-based selling is critical to the success of printing and graphic communications companies. How to create customer value through consultative selling is the focus of “Transitioning a Successful Sales Team” by Jerry Scher at this year’s Northeast Regional Print Management Conference, scheduled for Sept. 23-25th at the Cranwell Resort in Lenox, Mass. The conference is hosted by Printing Industries of New England and co-hosted by Printing