Jeff Norby

The Print Council is stepping up its drive to unite print providers and media decision-makers behind the effectiveness of printing as a marketing, entertainment and educational medium. The accelerated effort is spearheaded by two new membership recruitment brochures produced by Council member Jet Inc., and a recently launched series of advertisements that were created by Council member NAK Marketing and Communications.

Just one year after the launch of Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media, The Print Council, RIT, and six universities around the country who collaborated on PIM say that printers are reporting positive benefits as a result of using the information found on the site.

WASHINGTON, DC—January 28, 2008—Membership in the organization that is promoting the marketing and promotional power of print continues to grow. Jet, Inc. and Lake County Press have joined The Print Council as full members. Jeff Norby, Jet’s President, will also serve on the Marketing Steering Committee to the Print Council’s Board. “Jet joined the Council because we are quite aware and concerned that print has become somewhat marginalized or commoditized in the eyes of both clients and suppliers,” he says. The Print Council is working to turn that perception around. “We believe in the value of print as a very important component in a