Jayne Mansfield

AS ADVERTISEMENTS go, so goes our magazine. Or any magazine. While smug in our self-assuredness that the church of editorial content remains unfettered and separated from the state of advertising, the truth is we need each other. Without advertising, a publication would explode on the launch pad, never seeing the light of print. Without editorial, advertising would produce merely a shoppers’ news, a penny saver. Over the past 50 years, we’ve had our share of the rigid and mundane when it comes to ad presentation, but there are plenty of examples where advertisers have gone out of their way to trigger response mechanisms. Pretty

Bob Gans is a crackpot. I say this with the utmost level of respect, in deference to his years on this earth, his service to our country during the war, his experience in the industry as founder/owner of Gans Ink, and his multitude of columns, titled Ink Stains, which have appeared in industry trade papers over the years. But he is still a crackpot. I not only say this with the utmost level of respect, but with also a tinge of jealousy and a huge helping of admiration. Mr. Gans recently published a book of his memoirs, "This Is It," that reveals much about the owner