Jake Jacobs

When it comes to gift purchases these days, more and more people are paying with plastic – and not just the credit card variety. The National Retail Federation reports that consumers bought some $25 billion worth of gift cards over the recent holiday season. Printers have been taking notice of this growing opportunity in the marketplace. At OnTime Mailings in Chelsea, MA, a specialist in card embossing, President Richard Connolly says, “In the year 2000, we did fewer than 10 million cards, but for 2006 we’ll do approximately 100 million.” By any measure, gift cards are a booming business, one that could attract printers’

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