Heidelberg's Norris

BY MARK SMITH It's the nature of the business for newspaper editorial departments to move from one crisis to the next. Unfortunately, market factors in recent years have forced their back offices to regularly function in crisis management mode, as well. Declining readership, drops in advertising revenues, the Internet threat (or opportunity), industry consolidation, volatility in newsprint prices, and more have made it a challenging business environment. The one bright spot has been the ability to maintain healthy profit margins. These business pressures have translated into an ever-greater need for flexibility on the production side. Newspaper plants can provide a competitive edge by

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