Gene Maiale

PENNSAUKEN, NJ—Defying the challenging economic climate, Inserts East is proving that a niche and a knack for service can still be a powerful formula for growth. Gene Maiale, company president, does not hesitate when asked how his company has kept growing in tough economic times. "This is a people business, and it's all about service," he explains. Maiale credits his sales and customer service organization with cultivating tremendous customer allegiance. That is especially important for a printer in the insert market, where local and regional retailers and grocery chains typically sign long-term contracts for weekly or monthly print runs. The organizational structure at

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