Ethan Boldt

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

A unique concept and design were used to draw attention to the Rewards Plus program for Cox Cable. The award-winning campaign recorded an astounding 42.3 percent response.

Both a PURL and dimensional mailer were used to get attention, and even a QR code was used to bring the target to a personalized landing page.  Emails were also sent as part of the successful integrative campaign.

Here's what attendees can expect to learn:
- What kind of creative and format was used to showcase both the PURL and the QR code
- How campaign timing was used between landing date of mail piece and subsequent emails
- How landing pages were personalized in order to gather contact information
- Surveys were also incorporated into the multiple landing page design
- Back-end measurement and results are revealed to not only to show the outstanding ROI, but the power of reporting

Click here to view this session today.

Need a quick tutorial on QR Codes? It's all here in QR Codes Explained. Ethan Boldt, Chief Content Officer of DirectMarketingIQ discusses many QR Code best practices and case study examples.

Highlights of the 15-minute session include:

• A short history of the QR code.
• Why QR codes are THE hot topic in integrated marketing campaigns today, including the explosion of smartphone usage.
• Top uses for the QR code.
• The industry sectors where QR codes are being used, and where they work best.
• Best practices for implementation.
• Competition from Microsoft Tags and NFC and more!