Doug Traxler

How important are process automation and e-commerce capabilities to a printer’s success in working with today’s emerging “demand specifiers?” Doug Traxler is executive vice president of Webb/Mason, based in Hunt Valley, MD. Webb/ Mason is an $85 million company specializing in online brand management, creative and print services. The company works with nearly 200 “preferred partners” nationwide, matching their services to the needs of more than 400 active customers. Traxler was part of a “Demand Specifiers Panel” at the recent NPES Industry Summit in Chicago. We followed up with him afterward. At first glance, the Webb/Mason model is reminiscent of the e-commerce “bid and

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