Don Hutcheson

ALEXANDRIA, VA—August 11, 2008—IDEAlliance today announced that it has launched a new website to provide G7 information and news for the growing G7 community around the world. The new website contains a new Q&A as well as new materials about the ISO inks that are recommended for implementing G7 on sheetfed offset presses. Background The development of G7 was prompted by print buyers who were frustrated by proofs and prints that had matching dot gain but clear visual differences. Print buyers asked for metrics that more closely relate to the visual appearance of a printed image. For buyers it is critical

BY MARK SMITH Would color management by any other name still carry the same stigma? When it was first introduced, the concept grew to being billed as just short of perfect color in a box. The early offerings might as well have come in a yellow and black box with a "Color for Dummies" label. It quickly became clear that color, the human eye and perception defy description by straightforward mathematics. Or, maybe it's just that expectations were set so high, there was no chance of matching them. To avoid repeating the mistakes of the past, it's worth taking a brief look at

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