David Torok

Printing Impressions' Across the Nation Commercial Printer News for October 2008

WHILE IT applications in the printing industry find their roots in the early ’90s, their diverse applications in today’s digital environment is where they are finding their true calling. And calling is exactly what customers are doing—requesting more IT-based products than ever before. Computer programming, database management, variable data printing, Website design, Web-to-print storefronts, PURLs, hybrid workflows, fulfillment. These are increasingly hot button requests. And, more printers, turned marketing services providers, are expanding their product offerings. As they do, they need IT people—the programmers who will turn their virtual dreams into a literal reality. IT people are highly prized employees, whose skills and capabilities

Printer Honored by Business Committee DALLAS—Donna Epps, Deloitte National Technology Partner and president of the board of directors of the Dallas Business Committee of the Arts, presented the 2003 Obelisk Award to David Torok, president and CEO of Padgett Printing, at a gala held recently at the new Latino Cultural Center. More than 40 members of the International Printers' Network (IPN) met recently at Heidelberger Druckmaschinen AG (Heidelberg) in Germany for three days of programs, including a two-day introduction to the company's latest digital printing and digital finishing technologies. The IPN members, who represented 27 companies from the United States, Canada, Japan, Australia, Iceland and

DALLAS—Padgett Printing announced it has added new equipment to allow it to address its clients' prepress, printing and mailing needs. Among the new equipment is an eight-color Heidelberg four-over-four perfector press with the latest console technology, a 28x40˝ sheet folder with trimming and perforating capabilities, and ink-jet addressing and tabbing capabilities to handle customer mailing requirements, allowing ink-jet printing at up to 600 dpi with 3˝ heads. According to David Torok, president and CEO, the company has invested more money in new equipment capacity in the last 15 months than at any time in the 99-year history of Padgett Printing. "We're dedicated to

BY CAROLINE MILLER Digital Prinitng is poised to become one of the most powerful tools available to marketers. However, there's one problem. Many of your clients don't fully understand how digital printing can be beneficial to their businesses. It's a hurdle that any digital print provider needs to clear before it can become profitable. But an effective digital print marketing strategy can go a long way to clearing the profitability obstacle. Still, marketing digital printing services requires you to take a different approach than you might with traditional offset printing. Marketing your digital capabilities requires educating your clients about the benefits of digital and also

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