They’re both concerned that print doesn’t always get the attention from marketers and media buyers that it deserves. They both believe that solidarity behind the united front of The Print Council is the best way to assure a vibrant role for print in the media mix. Doug Grant, president of Westamerica Graphics, and David Pitts, co-owner of Classic Graphics, say pride in print was behind their decisions to make their companies the newest members of The Print Council, a volunteer coalition that has been the leading advocacy group for print since 2003. As members, Westamerica Graphics and Classic Graphics will support the efforts of The Print Council to promote print as an effective marketing and communications medium.
BY CAROLINE MILLER What do you get when you mix two 23-year-old night shift pressmen, a $15,000 loan, the dream of being your own boss, no sales experience, a little luck and a lot of hard work? Answer: a $22 million company. The story of Charlotte, NC-based Classic Graphics might sound a little unorthodox to most, but owners David Pitts and Bill Gardner have never been ones to hold with tradition. "It was absolute ignorance on our part. We had no idea how hard it would be," remembers Pitts."We were just two pressmen working together at a local printing company. We thought that starting our own print shop