Every Digital/VDP challenge you are experiencing has been conquered by someone else. This webinar shows you what the best of the best are doing. Save time by learning the right formula for building your Digital/VDP business.
You will learn:
-How to successfully market your digital/VDP services;
-Why the successful succeed and why the failures fail;
-Who is your digital/VDP customer and who isn't;'
-Why your sales force hate selling digital/VDP, and;
-How to motivate them to want to!
This is the last webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base. Each webinar focuses on a different aspect of this unique business growth opportunity. Check out the first three in the series now on-demand!
Sponsored by: Océ - a Canon Company
Click here to view this webinar!:
David Leskusky
Having the best Digital/VDP equipment in the market means nothing if your reps can't sell to it. Increasing Digital/VDP sales requires a fundamental approach, one that combines diligence, call quality, creativity, and differentiation. This webinar helps you to create a plan that gets you in the door.
You will learn:
- The 4 biggest components to an effective digital/VDP prospecting plan
- The best first impression: Email? Voice Mail? Drop by?
- Why sending digital/VDP samples is a bad, bad idea
- How often to call/When to give up
- 3 reasons why a digital/VDP customer will choose you (Hint: it ain't price!)
This is the third webinar in a series of four, designed specifically for printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base. Each webinar focuses on a different aspect of this unique business growth opportunity.
Sponsored by: Océ - a Canon Company
To view this webinar, click here.
Selling Digital and VDP requires more than just a "Do you need any digital printing today?" approach. It's the research done prior to picking up the phone that creates a killer opening line.
In this webinar, printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, will teach this skill; likely the most important skill that the Digital/VDP sales rep can have.
You will learn:
- Where to look for info on a prospective client;
- 12 things to look for on a company website;
- How to create a killer opening line or voice mail;
- How to differentiate yourself through pre call research;
- How to know if a prospect buys on price before picking up the phone.
This is the second webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.
Sponsored by: Océ - a Canon Company
To view this webinar, click here.
One of the bright spots in our industry is the growing demand for digital printing, often including variable data (VDP). But uncovering the clientele best suited for these types of high-margin printing applications can be quite challenging. This webinar will focus on knowing how to spot a good fit by delivering 10 practical ideas for places to look.
Join renowned printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, for Part One of a special webinar series focused on digital printing and 1-to-1 personalization growth opportunities.
You will learn:
- How to find the best, hottest, and most lucrative digital and VDP jobs;
- How to use the Internet to prospect (Hint: There's more than just Google!);
- "Old-school" methods for prospecting that will surprise you;
- Networking and social media usage to maximize your efforts.
This is the first webinar in a planned series of four, designed specifically for any printers with digital printing capabilities who are looking to nurture a profitable, and loyal, customer base. Each webinar will focus on a different aspect of this unique business growth opportunity.
Sponsored by: Oce' - a Canon Company
To view this webinar, click here.
It's early December, as I write this, and the first major snowstorm rocks the City of Brotherly Love. The storm takes a rare path of traveling due north up the eastern seaboard. For those of us living in southern New Jersey (or South Jersey to all us separatist hawks) this is odd. Weather reports always show major storms striking north and west of Philly, meaning those of us on the eastern side of the Delaware River get to enjoy light precipitation, primarily rain. But on this morning, the storm is making its way north via Washington, DC. What a time for PRINT Outlook 03.
