David Hawkins

BY CAROLINE MILLER "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." —a Western Union internal memo, circa 1876. Sound vaguely familiar? There are many in the graphic arts industry who have said the same thing about the promise of the Internet. But, in reality, the Internet is becoming intertwined in the commercial printing industry. One area that has seen the most change is the way printers communicate, not only with their customers, but with their employees. By integrating the Internet into their overall business strategies, printers will

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