Chip Chebuhar

THERE HAS been a tradition in the printing industry of categorizing work based on the process used to produce it—i.e., sheetfed vs. web offset, and now digital printing. Run length, of course, is the most important distinguishing factor, but process-based characterizations have also been made about color and print quality. As adoption of digital printing continues to grow, more printers are integrating all three levels of output capabilities to meet the long and short of their clients’ needs. Advances in technology, adoption of standards and evolving customer expectations are making it more realistic for such shops to just generically offer printing (high quality, of

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