The 2009 Offset and Beyond Conference completed its three-day run here at Caesars Palace with an optimistic view of approaching a changing market and economy. Presented by the Web Offset Association (WOA) and the Printing Industries of America (PIA), the event featured a host of guest speakers who examined themes such as technology, the future of printing and adapting in troubled times.
LAS VEGAS—The 2009 Offset and Beyond Conference completed its three-day run on Wednesday here at Caesars Palace. Presented by the Web Offset Association and the Printing Industries of America (PIA), the event featured a host of guest speakers who examined themes such as technology, the future of printing and adapting in troubled times.
Following is a special report from Day 2 of the 2009 Offset and Beyond Conference. Printing Industries of America's Executive Team is reporting from Caesars Palace, where the Conference continues today. What do you do? If your answer is "I am just a printer", you are not likely to be in business much longer in these turbulent times. Tuesday's general session opened with Making the Transformation from Printer to Marketing Communications Provider.
BIG PICTURE perspective is the ultimate goal of the Web Offset Association’s (WOA) Offset and Beyond Printer-to-Printer Business & Technology Conference. After all, attendees of the printer-driven conference, which takes place May 4-6, 2009, at Caesars Palace in Las Vegas, don’t benefit just from talking about web offset, sheetfed offset or even digital printing.
Squarely impacted by the “triple assault” of the recession, rising postage rates and growing marketer preference for low-cost digital communications, total U.S. direct mail spending declined sharply in 2008—falling 3.0 percent—and was accompanied by an even more significant cutback in mail volume, according to a white paper released today by Winterberry Group, a leading strategic consulting firm serving the marketing industry.
The Web Offset Association (WOA) and Printing Industries of America are pleased to announce additional keynote speakers for the printer-to-printer business and technology conference, Offset & Beyond 2009 (www.printing.org/offsetandbeyond), taking place May 4-6 at Caesars Palace, Las Vegas.