Brad Samson

If you think that you can't grow in a mature market, then your paycheck doesn't come from Wallace. The business forms-cum-commercial printing giant knows how to make a stagnant niche look like a bonanza. Up until recently, Wallace drew the bulk of its business from forms, a segment that the company estimates is dropping 4 to 6 percent annually. But you would never guess that from Wallace's sales. "Our market share is about 6 percent of the forms market as a whole," explains Bob Cronin, president and CEO. "And when you have the value-added differentiator that we have in a marketplace, you can grow

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