Brad Palmer

BY MARK SMITH Taking steps out of a process has the potential to increase productivity, reduce process variability and lower production costs. That all sounds great, but these gains naturally must be weighed against the investment required to achieve them. Doing such a cost/benefit analysis for the on-press imaging concept might at first seem to be a rather straightforward calculation. The potential variables in the equation quickly prove otherwise, however. Issues related to integration with existing plant capabilities, markets served, type of press being considered, etc., can tip the balance in favor or against the technology and workflow. What makes sense for

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