Barbara Pellow

In the "Delivering Content in a Multi-Channel World" Webinar, recently presented by Printing Impressions and Book Business, Barb Pellow, Group Director at InfoTrends, and our panelists, explored available digital publishing platforms and options, provided examples of how the technologies work, and provided cases relative to how technologies can be deployed. You can still hear this free Webinar on-demand.

Are your customers worried about price and not seeing the value of your products, services, and solutions? Are they continually pressuring you to provide discounts?

Have you informed customers that your company is delivering value-added solutions and services, but they still perceive you as delivering commodity printing? This webinar shares strategies for transforming price into value and helping the customer get a clear picture of the value that you deliver.
Key topics that will be discussed in the webinar include:

  • What buyers want
  • How to translate your offering into value delivered
  • Having meaningful value-based conversations

Click here to view this webinar.

Social media isn't a fad. It is part of life and businesses have made the transition. Today's organizations are working to effectively blend print and direct mail campaigns with social media to reach demographics of all ages and backgrounds.
Direct mail and social media are visual communications. Direct mail offers a sense of touch, but blending it with social media means that it can be incorporated with video and audio to enhance the interactivity. Software tools can be leveraged to drive referrals and special offers to friends or colleagues, enabling businesses to realize increased response rates while also developing an understanding of key customers and "social influencers."

This webinar will discuss:

  • Strategies for merging social media with direct mail
  • Tools for driving referrals for social networks
  • How to integrate video to enhance product messaging
  • The role that print service providers can play

Click here to view this webinar.

Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input.  It enriches the user's perception of the real world.  The popularity of smartphones equipped with GPS and geomagnetic sensors is driving mobile application developer interest in AR.  It opens the opportunity for highly contextualized, spatially relevant information that enhances user interactivity.  We are seeing AR solutions used for catalogs, magazines and signs to make print part of an extraordinary interactive experience.
This webinar will answer the following questions:

  • What is Augmented Reality?
  • What tools are available in the market to begin leveraging Augmented Reality?
  • How do these tools work?
  • What are the implications for print?
  • What should you do to "get in the game"?
Click here to view this webinar.

Signage and wide format graphics are an integral part of the marketing mix, and it represents a big opportunity for print service providers to make a big impression. Entering the market or growing an existing business starts with understanding key trends driving buyer markets. This webinar will focus on who buys wide format graphics, what they buy and why.

Print buyers span a broad range of vertical markets, each with different needs. Wide format graphics play a unique role in each market's evolving media mix. InfoTrends will share market data about key industry trends.

This will be followed by a discussion with wide format users about:

  • Market forces driving wide format graphics demand
  • Critical business applications and new business opportunity
  • Purchasing behaviors they are experiencing with wide format buyers
  • Top purchasing criteria (i.e., turnaround times, run lengths, applications, sizes, substrates)

Click here to view this webinar.

In the highly competitive production printing marketplace, it can be difficult to persuade customers to buy from you if there is a perception that you offer similar products to competitors, but with a higher price tag. Furthermore, trying to beat competitors on price alone is cutthroat, risky, and not recommended. This strategy attracts bargain-hunters who are all too ready to defect to competitors for a better deal.  

Service providers must focus on the real value that they are delivering to customers to attract and build a loyal customer base. There is a reason that people buy designer-label clothes and luxury cars... and that reason is perceived value! In this Webinar, you'll hear from experienced service providers about building a value-added pricing model. Topics to be discussed include:

  • Pricing models for value-add
  • Communicating your value proposition
  • Bundled versus unbundled pricing
  • Effective responses to customer "pricing objections"
  • Creation of an effective proposal
Click here to view this webinar today!

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