Arnold Kahn

WHILE IT applications in the printing industry find their roots in the early ’90s, their diverse applications in today’s digital environment is where they are finding their true calling. And calling is exactly what customers are doing—requesting more IT-based products than ever before. Computer programming, database management, variable data printing, Website design, Web-to-print storefronts, PURLs, hybrid workflows, fulfillment. These are increasingly hot button requests. And, more printers, turned marketing services providers, are expanding their product offerings. As they do, they need IT people—the programmers who will turn their virtual dreams into a literal reality. IT people are highly prized employees, whose skills and capabilities