Today direct mail remains one of the most cost-effective communication tools available for customer engagement and acquisition.   It continues to deliver the highest open and response rates over any other channel.   Marketing service providers and service bureaus need to continuously look for innovative ideas and new ways to help their clients achieve even stronger results through better targeting and timing; while maintaining a healthy bottom line for themselves.

Learn from industry leaders about their proven techniques that can help mailers create more engaging, personalized communications to improve response, as they lower per piece cost.

This complimentary webinar covers topics including:
- How to deliver higher impact at lower cost
- More engaging, personalized communications
- Using technology to increase efficiency
- Innovations in printing

Sponsored by Pitney Bowes

Click here to view this free webinar, today!

One of the key drivers for the printing industry is going to be digital technology. Digital printing offers personalization, cost savings, improved output options and the ability to migrate traditional offset volume to a value added digital services business model.

This webinar explores emerging market opportunities driven by digital color printing (both toner based and inkjet) combined with the availability of an expanded array of substrates. You will hear from your peers in the industry about how they are tapping into direct mail market expansion, books on demand, photo merchandise and digital packaging by combining the right digital press with the right paper. 

Key areas that will be explored include:
1. Perspectives on the market growth areas for digital applications
2. Case histories from service providers that are building new business models around on demand publishing, packaging direct marketing and photo merchandise and critical requirements for success
3. Recommendations for participating in the market transition

To view this free webinar, click here!

THE NEWS on April 15 that Cenveo was closing Anderson Lithograph and merging it into its Los Angeles-based ColorGraphics facility marked a sad day for the U.S. printing industry. With a national reputation dating back to 1951 as a provider of ultra-high-quality web and sheetfed offset output; highly responsive customer service; and an unwavering commitment to sustainability—long before environmental stewardship became fashionable—Anderson Litho was an industry stalwart.

CAPE TOWN, SA—Anderson Lithograph President Mark Tennant traveled from Los Angeles to the southern tip of the African continent to compete as a finalist in the Sappi International Printer of the Year awards and to tack on a little vacation time. But he didn't need to go on a safari to still come close to an elephant. That's because Cenveo Anderson Lithograph captured the elephant trophy as Sappi 2004 International Printer of the Year for its Cadillac XLR 2004 brochure entry. The award was announced Oct. 22 during an elegant awards gala hosted by South Africa-based Sappi Ltd. at the Vergelegen wine estate located near

Quebecor First in USPS Program MONTREAL—Quebecor World's Trenton, NJ, Mailing Center has been authorized by the U.S. Postal Service (USPS) to participate in the new Periodical Co-palletization Program. Quebecor World reportedly is the first company to be granted authorization by the USPS for this new program. Participation in the program results in additional postage discounts for mail pieces that migrate from sack to pallet containers. Presently, Quebecor World's Trenton Mailing Center co-mails more than 80 publications and supplemental mailings. Anderson Litho Names President LOS ANGELES—Anderson Lithograph has appointed Mark Tennant to the position of president and general manager. Tennant, a 28-year veteran with Anderson Lithograph, has a

BY CHRIS BAUER It is often said that lifelong printers have ink flowing through their veins. If this is true, John Fosmire's blood type must be CMYK. One of four inductees into the Printing Impressions/Rochester Institute of Technology Printing Industry Hall of Fame for 2001, Fosmire, president of Los Angeles-based Anderson Lithograph, comes from a long line of printers—himself marking the fifth generation of Fosmire to make his living by putting ink on paper. Born in Rochester, NY, but living in California for most of his life, Fosmire remembers going to work with his father, a Linotype operator, and helping to set lead

More Blogs