Alan Kotok

"Print Communications and the Electronic Media Challenge" by Alan Kotok and Ralph Lyman should be required reading for everyone involved in printing management, ownership, and marketing and sales. I don't know about you, but I get baffled by all of the new methods, devices, jargon and techniques that are now a part of daily experience in the printing business. I just can't keep up with all the RIPs, TIFFs, PROSE and SNAPs. It is such a relief for me to read through this book and be able to refer to it each time one of these concepts comes up. That's why I want to

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