How the SnapPress Team Helps Commercial Printers Win With Short-Run Labels and Tape

In today’s printing landscape, margins in short-run digital labels can feel like an endangered species. Customers expect more SKUs, faster turnarounds, and personalized packaging — all while demanding champagne quality on a seltzer budget. Traditional methods make short runs tough to produce profitably, leaving shops choosing between thin margins, longer lead times, or sending the job outside the building when they’d rather keep them in-house.

Enter the SnapPress LP-1. Built with proven HP F1-1000 inkjet technology, the SnapPress makes it easy for commercial printers to bring short-run digital labels and water-activated tape directly into their own workflow. Setup is so straightforward, the CEO could run it between meetings. And, SnapPress is more than just a machine, it’s a margin-making partner — invested in your growth, not just the sale.

Meeting the Short-Run Challenge

Short-run labels aren’t rare anymore — they’re multiplying faster than emails in an inbox after a vacation. From seasonal flavors to micro-batches to personalized campaigns, every brand wants something unique. Flexo shines on big runs, but short, multi-version jobs can mean costly plates, longer setups, and slower turnarounds.

And the opportunity is only growing. Demand for short-run labels is expected to grow at a nearly 8% CAGR from 2024 to 2030, the fastest growing segment for commercial printers. At the same time, the printed packaging tape market is forecast to expand over a 5% CAGR over that same time period. That’s a lot of packages waiting for labels and tape with personality.

SnapPress makes these runs practical and profitable. One press for both labels and custom tape. Whether it’s a hundred labels for a product launch or branded tape for shipping boxes, jobs that once felt like a headache now run smoothly — and with margins intact.

• Labels + tape, one press. More applications, zero extra complexity.
• Fast, simple setup. Profit from short runs without burning time on setup.
• Wide color gamut and real, customized RIP. What you see is exactly what you print.

More Than a Handshake — A Margin-Making Partner

Buying equipment is easy. Making money with it? That’s the chapter most manuals leave out. SnapPress writes in the missing pages with a real partnership and support — so printers aren’t just running a press, they’re building a new revenue stream.

• Proven ROI. Customers see up to 5X returns by trimming setup waste, cutting plates and set-up fees, and using real HP ink.
• Custom marketing tools. Even before the delivery of your SnapPress LP-1, we help you market to your customers, with collateral from brochures and label samples to press releases, social media, and web content. You may be amazed how much label business your existing customers are already doing, and now they can do that with you!
• Unlimited and unmatched support. On-demand tech support, a team that actively monitors what’s happening in real time, and an easily exchangeable print engine – downtime never stands a chance.
• Valuable service. Real time monitoring of consumables with auto replenishment, so you always have the right amount on hand and never have to worry about placing another consumables order. We got you.

This “more than a handshake” philosophy means SnapPress isn’t just about selling a machine and sending you a manual. It’s about partnership: ensuring printers have the tools, support, and ideas they need to say “yes” to more jobs while expanding their margins.

"SnapPress expanded our label offerings, brought in new business, and made speed our superpower — giving us an edge competitors can't touch. With no plates or setup fees, our customers have more freedom than ever - and that's been a game changer for us."
- Alex, Center City Printing, PA

Competitive Advantage in Action

Printers running SnapPress are discovering that short-run labels and tape aren’t just filler jobs. They’re sticky — literally and financially. The LP-1 helps shops:

• Win quick-turnaround SKUs competitors can’t deliver profitably.
• Say “yes” to last-minute orders without panicking.
• Unlock new revenue streams by adding branded tape to their service menu.

The ability to respond quickly and profitably isn’t just operational efficiency; it’s a sales advantage. Clients notice when a printer says, “Sure, we can do that,” instead of, “We’ll have to check if that’s possible.” Those yeses add up to loyalty — and long-term business.

Made in the USA. Built Like Granite.

The SnapPress LP-1 is proudly made in New Hampshire, where the granite is tough and so are our products. Commercial printers count on us for durability, reliability, and a partner who’s rock solid when it matters most. Add consistent HP ink quality, you can forget the ink issues that have plagued the short-run label market.

With SnapPress, commercial printers don’t just buy a press, they gain a partner who answers the phone, stands behind the hardware, and helps them grow with every job.

Turning Labels and Tape Into a Business Advantage

For too long, short runs have been treated like awkward leftovers. SnapPress flips the script, turning them into growth engines that drive new revenue and stronger client relationships.

In an industry where every margin point matters, SnapPress transforms short runs into long-term gains — helping printers grow revenue, loyalty, and profitability with every job. It’s not just about printing labels and tape; it’s about unlocking new opportunities that keep businesses moving forward.

Ready to turn short runs into your competitive advantage? Learn more about the SnapPress LP-1 at MakeLabels.com. Receive free custom label and tape samples, click here. To contact SnapPress, please email Amanda Bacon-Davis at amanda@makelabels.com.