State Studio

Personalized Flyer Is Picture of Success Sales of student photos have been on the decline across the country for years, when measured as a percentage of parents purchasing packages. Inter-State Studio and Publishing (www.inter-state.com) sought to buck this trend and find a more effective way of presenting image treatment options, which increase the dollar value of orders. For decades, the company had been using the tried-and-true method of creating sales flyers by affixing two unique photographic prints from a child’s photo onto a conventionally printed, stock flyer (Inter-State Commercial Printing is another division of the company). This was the standard marketing method used by