Livonia, MI.

Valassis Communications is the coupon guru, the originator of the free-standing insert—that four-color coupon booklet, which has become a household commodity, if not phenomenon, as a modern day, money-saving device. Now, it's revolutionizing the way consumers clip coupons by offering "virtual savings" online. BY CHERYL A. ADAMS If you've ever saved money with one of those Sunday newspaper coupons, chances are, you have Valassis Communications to thank. And you'll be even more thankful in the new millenium, when, beginning this year, Valassis is printing and distributing a record number (44 weeks!) of free-standing inserts (FSIs) in Sunday newspapers nationwide. And, that's not all.

It is only appropriate that change is in the air for the printing industry, with a new millennium and workflow-altering technologies banging down the door. Not-so-subtle changes are already evident in Printing Impressions' 10th annual executive compensation report, which showcases 20 of the industry's highest paid executives at publicly held printing companies. A new executive adorns the top of the list in the form of Marc P. Shore, chairman and CEO of New York-based Shorewood Packaging. He replaces David A. Brandon, former CEO, president and director at Livonia, MI-based Valassis Communications.Shore received $1,893,000 in salary and bonus, plus $149,625 in other compensation for a

With 1999 in sight, the top movers and shakers at the helm of most major publicly held printing companies continue to rank prominently on Printing Impressions' ninth annual executive compensation report, which features 20 of the industry's highest paid executives. Topping the list for the second consecutive year is one of the Top 20's youngsters, 45-year-old David A. Brandon, president, CEO and director of Valassis Communications in Livonia, MI. Brandon's salary and bonus is $2,012,024, plus other compensation of $3,512,568—which places him at the top of the list with a total of $5,524,592 in annual pay for services rendered. Brandon's previous year total compensation

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