Edison Retail Solutions has chosen the new Inca Onset X3 high productivity UV flatbed printer, distributed exclusively by Fujifilm. The press will feature the addition of white ink, the first of their digital presses to provide this application.
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Mark Michelson is the Editor-in-Chief of Printing Impressions. Serving in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com
In an exclusive PI Xchange interview with Mark Michelson, ex-RR Donnelley veteran Mary Lee Schneider reveals lofty growth goals and new products/services she envisions for SG360°, a direct mail printing powerhouse based in Wheeling, Illinois. Schneider also discusses how customized direct mail plays a key role in multi-channel marketing campaigns, market demand for interactive print technologies like augmented reality, and growing industry adoption of high-speed production inkjet printing and its subsequent impact on offset and toner-based digital output.
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