Grandville, MI.

By Mark Smith GRANDVILLE, MI—Beauty is in the eye of the beholder, and, unfortunately, so too is the perception of color. Therefore, to be of practical use, any attempt to define or quantify colors objectively must be reconciled with the subjective way in which they are viewed. That's why effective color management is such a desirable, yet often frustrating, goal. The full scope of the challenge was made apparent during a press briefing held recently by X-Rite Inc. at its headquarters in Grandville, MI. The event also brought home the point that the printing industry is not alone in facing this challenge. Some

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