THOSE OF you in Southern California may be familiar with PrintFest 2008, which will be held at the Anaheim (CA) Conference Center March 27-29. The predecessor of this show was the Gutenberg Festival that was founded in 1973 and sold to GASC in 1999. Following the final year of the Gutenberg Festival in 2005, Chris Jacobson, whose father founded the Gutenberg Festival and Horse Trader magazine, resur-rected the Southern California show in 2006 as PrintFest and has been gradually rebuilding attendance and exhibitor levels. The reason I am writing about this show is the unique approach that is being taken this year. Jacobson is

ANAHEIM, CA—PODi, the Digital Printing Initiative, billed its 5th annual Application Forum as the “Hottest Ticket in Town,” a play on its conference location south of Hollywood and directly across the street from Disneyland in the Anaheim Hilton. Held this week, the event featured a day of pre-conference intensive sessions and two days of seminars for some 380 attendees looking for the ticket to digital printing success. A vendor fair also showcased 36 sponsoring companies. Pricing strategies, how to calculate an ROI for a customer, and solution selling were among the hot topics. Many of the attendees were veteran digital printers who already output variable

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