Leap for Survival Invitation (Video)
This week PaperSpecsGallery.com presents the Leap for Survival Invitation. The reason for this fundraising dinner? Very special frogs. With fewer than 120 Corroboree frogs left in the wild, Australia’s Taronga Zoo required a stirring concept for their charity event, and Another Color gave them just that with the Leap for Survival Invitation.
Click on the YouTube video below to watch Lenz discuss the Leap for Survival Invitation:
To create a sense of hope that invitees could help rejuvenate the Corroboree’s population, the design team decided to use the frog’s breeding and lifecycle as its inspiration—eggs and tadpoles. The palette—black and yellow—matched the colors of the Corroboree. A cluster of circles in five sizes was designed to represent the frog’s eggs. (This motif was repeated on the program cover and throughout the event.)
On the invite’s front cover, a double hit of spot gloss varnish on the egg cluster was not only a great contrast to the matte black ink, but also mimicked the shine of the egg membrane. Remove the invite from its sleeve, and a blazing yellow background shows through a lattice pattern that has been intricately and painstakingly drilled into the egg cluster. Illustrations of tadpoles show through the voids. A rim of varnish remains giving the piece a dimensional quality.
Click on the video in the panel above to view or click here.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
