XEIKON-A Punch Graphix Brand

On-Demand Printing--The Pressure of Offset's Digital Momentum
October 1, 1998

As more digital color presses hit the market, traditional offset operations, like Dallas-based Harper House, are going on-demand. BY MARIE RANOIA ALONSO Is investing in a digital color press the right move for progressive, commercial offset printing operations? Buy now, buy later? Buy what? Buy from whom? Why buy at all? The pressure to purchase a digital color printing device or full-force digital color press is only going to get more intense, as more digital color output products—conceptualized and marketed specifically to bolster today's offset printing operation—hit the market. It seems obvious that today's typical offset printing operation—often rooted in tradition and craftsmanship, and rigidly opposed to