Vertis will work to support Bruegger’s marketing strategies, including drawing customers to its 300 regional locations and driving overall business growth, through the creation and deployment of high-impact promotional pieces. The campaign will include single-sheet ads with diecuts, tri-folds, four-page free standing inserts and jumbo postcards designed to pique interest and compel customer response.
The three-dimensional design, which features a cylindrical pop-up shape built seamlessly into a custom direct marketing piece, can be used to represent items such as beverage mugs and cans of soup or to highlight special offers and incentives.
BALTIMORE—Direct mail printing specialist Vertis Communications has installed a new Goss Sunday 2000 press in its direct marketing facility in Chalfont, PA. The technology will enable hyper-personalized marketing for its major clients, including American Express, Macy’s, Citigroup, Chrysler and Ford.
Vertis Communications is installing a new Goss Sunday 2000 press in its direct marketing facility in Chalfont, PA. The technology will enable hyper-personalized marketing for industry-leading clients, including American Express, Macy’s, Citigroup, Chrysler and Ford.
Commercial printing industry news briefs for April 2011, including items on Competitive Folding and Gateway Printing & Office Supply.
Commercial printing industry news briefs, including items on Edwards Brothers, Vertis, Quad/Graphics, EarthDigital, Ken Rizzo, Indoff and Geographics.
Commercial printer company and personnel news from Printing Impressions’ March 2011 edition.
BALTIMORE—Vertis Communications has been selected by McLiney Lumber as the exclusive provider of its advertising catalogs and direct marketing programs. The contract was awarded to Vertis after McLiney Lumber successfully tested several unique marketing programs, including a customer-engaging fall insert that incorporated Vertis ADhesives (sticky) Notes.
Vertis will support McLiney Lumber’s marketing strategy to attract new and retain current customers through highly targeted catalogs by identifying the right audiences through specialty list acquisition and geo-targeting around each store location. “We understand that we have only a few seconds to capture consumers’ attention so our catalogs are designed to be compelling and of the highest quality,” said Larry Goff, advertising for McLiney Lumber.
Its Irvine, CA, integrated media solutions facility has installed two HP Scitex printers and an MGE digital finishing system. “The addition of the HP equipment allows Vertis to quickly turn around the highest quality large-format campaigns, including those requiring a wide range of output materials or significant volume and customization.