In 3 years, roughly 50% of all media campaigns are expected to be multiscreen -- defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.
The majority of holiday shoppers came to the stores having done their homework; Newspaper inserts were key to pre-trip planning.
In 2013, U.S. adults were expected to have spent nearly 44% of their overall media time with digital; Time spent on social media has risen by double-digits regardless of the device used.
Mobile is now the main driver of global ad spend growth. This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalizing other media platforms, find ZenithOptimedia's latest forecast.
The latest data from comScore finds U.S. smartphone ownership is at the 62.5% mark; Android and iPhone combine to account for more than 92% of U.S. smartphone market.
More than 72% of SMBs are using social media to advertise and promote their business; They rank Facebook ads as having the best ROI of the social media channels.
BIA/Kelsey projects total U.S. local media ad revenues to increase from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8% CAGR, growing faster than originally forecast earlier this year.
A recent study finds that consumers who receive targeted, relevant content are more likely to be influenced by those messages and more likely to act on those offers.
A new native advertising survey examines how professionals are using native advertising, how they define it, and how effective they feel it to be.
Data analysis by retention marketing specialist Retention Science identifies the time and day promotional e-mail offers work best to generate maximum revenue for online retailers.
