The Print Council

Mobile Grabbing Our Time, Print Ads Take the Ad Dollars
April 23, 2014 at 11:47 am

While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.

Pew: Newspapers Account for 60% of Total News Revenue
April 14, 2014 at 12:22 pm

According to Pew, newspapers remain far and away the clear news revenue leader, as compared to different types of news media (TV, digital, etc.), accounting for close to 60% of the total news revenue of $63.2 billion.

Coupon Users, Young and Old, Prefer Print Sources
April 9, 2014 at 6:24 pm

A new survey of US consumers finds traditional print formats remain the preferred sources of grocery store and drugstore coupons, especially among Millennials (ages 18-36).