Adobe--Life in the PDF Lane
February 1, 1999

With PostScript 3, PDF and PostScript Extreme delivering on their promises to facilitate faster print production, visionaries at Adobe are casting their view to PDF refinements—and uncovering the next great print production performer. BY MARIE RANOIA ALONSO The introduction of PostScript placed Adobe Systems at the center of a growing web of desktop publishing solution providers. With the launch of Adobe's PostScript Extreme architecture and the rise of PDF, now, more than ever, Adobe is standing at center stage. What are Adobe's star qualities? Originally designed to demonstrate that PostScript could be imaged at or above engine speeds, Adobe PostScript Extreme expanded its

On-Demand Printing--The Pressure of Offset's Digital Momentum
October 1, 1998

As more digital color presses hit the market, traditional offset operations, like Dallas-based Harper House, are going on-demand. BY MARIE RANOIA ALONSO Is investing in a digital color press the right move for progressive, commercial offset printing operations? Buy now, buy later? Buy what? Buy from whom? Why buy at all? The pressure to purchase a digital color printing device or full-force digital color press is only going to get more intense, as more digital color output products—conceptualized and marketed specifically to bolster today's offset printing operation—hit the market. It seems obvious that today's typical offset printing operation—often rooted in tradition and craftsmanship, and rigidly opposed to

Seybold SF--Beyond the Golden Gates, Digital Innovation Awaits
August 1, 1998

BY MARIE RANOIA ALONSO Seybold San Francisco may not have the same prepress hardware punch as its East Coast counterpart, but digital file delivery, digital content manipulation, color management and Internet design tools are enough to get the industry pointed in a Golden Gate direction. What to expect? Count on the show emphasizing content manipulation and color management—from creation through output. Be ready to see a variety of software tools to handle everything from creation of files to data storage, archival and retrieval—not to mention unique enhancements to the movement of repurposing digital content for the World Wide Web. Get ready for a hearty serving of alphabet soup—as

In Demand, Variable Data Delivers
May 1, 1998

Variable data printing is a remarkable tool—especially in direct marketing environments—for pulling individuals into a subject, a theme, a sales pitch. Imagine the value of producing documents rich in custom-organized, image-intensive designs, fully personalized for each recipient. While the on-demand printing systems at today's digital printing houses and high-end commercial sites are actually delivering these personalized prizes, the real enablers of this growing marketing phenomena are the software packages. As a starting point, let's take a look at EFI's Fiery FreeForm variable data solution. Now available with the Fiery ZX line of color servers, FreeForm enables customers to use their existing workstations (PCs, Macs