Digital Printing-Production Inkjet - Hybrid

Quad Debuts Unlimited Full-Page Hyper-Personalized Versioning for Complex Direct Mail Formats
December 14, 2015 at 2:17 pm

Quad/Graphics has installed a new custom digital color wide web press in its Direct Mail headquarters in Pewaukee, Wisconsin. In a configuration that is an industry first, the digital press will be joined with a full finishing line and a converted offset web press that will deliver full web inline finished products with expanded capabilities. "Direct marketers will gain a competitive edge with data-driven, hyper-personalized direct marketing that is impactful, cost-effective and delivers maximum return on investment," said Joel Quadracci, Quad/Graphics chairman, president and CEO.