Digital Printing-Production Inkjet - Cut Sheet

mymuesli Uses 4D Digital Printing to Let Customers Design Own Cereal Packaging
December 10, 2015 at 11:01 am

German cereal company mymuesli is expanding into a growing number of stores, offering more than 50 types of cereal and fruit-based products. In its most recent location in Heidelberg, Germany, mymuesli teamed up with Heidelberg to allow customers to personalize their packaging by selecting text and images using 4D Jetmaster Dimension printing technology from Heidelberg. The technology was adapted to the specific requirements of mymuesli and installed in the Heidelberg branch. It is the first press of its type that Heidelberg has installed directly in a sales room.