Consumables-General - Coatings

The Power of Scent in Print
October 20, 2022 at 12:01 am

With the backing of science and research, scent applied to printing is proven to increase value, consumer engagement, response, recall, and enhance brand image.

The Nose Knows Good Marketing
October 19, 2022 at 12:01 pm

If you were one of the lucky recipients of the PRINTING United Expo direct mail piece that hit mailboxes last month, you might have noticed something unusual about it. It engaged more than just the senses of sight and touch, it tapped into a third sense: smell.