Peter Winters

Peter Winters
System Selling Solutions

THE PRESENT selling conditions represent the most unusual opportunity in the history of the printing industry—the realistic possibility to acquire, lock down and sustain new market share at unprecedented rates. Today’s printing services companies have the potential to transform from a commoditized print selling environment to one in which they are truly perceived as trusted advisors to clients and prospects—so much so that their competition is somewhat or completely removed from any discussion of the client’s future production requirements. Many service providers have already begun the required makeover, although all indications seem to point to a sales skills maturation level of well under 15