Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

Boosting Revenues: Value-Add Service Offerings

According to an InfoTrends' survey of Printing Impressions readers, print providers that are expanding services beyond ink/toner on paper are experiencing an 8 percent to 10 percent boost in annual revenues and winning new customers.

The Survey Says...Next 'Big Things' in 2014

As business plans for 2014 are put into action, the key challenge for print service providers will be to find the right combination of "new" and traditional services to better serve customers and grow business. Printing companies need to take action to find that balance and pursue new growth opportunities. 2014 promises to be a year of innovation in core, ancillary and new services, as providers look to harvest and profit from the "next big thing."