Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

Seven Lessons From 39 Years in Print
March 17, 2026 at 12:15 pm

To celebrate Women’s History Month, Lisa Cross reflects on her 39 years in the printing industry and shares seven valuable lessons.

Lessons Learned from Recent AI Study
January 14, 2026 at 8:51 pm

Lisa Cross, principal analyst of Alliance Insights, shares some key takeaways and lessons learned from the recent AI research study.