A growing opportunity for PSPs is offering digital printing that is embellished or enhanced with special effects.
Given the critical shortage of skilled print workers, NAPCO Research initiated a research study on recruitment, sponsored by SGIA.
More than 150 commercial printers responded to the survey, which focused on actions taken by sales leaders to power sales success.
NAPCO Research identified the common strategies and best practices being deployed by PSPs that are experiencing stellar sales growth.
Based on a full research study, this article show what actions printers are taking to improve sales processes and drive sales growth.
Recent research reveals that printers are redefining what it takes to deliver strong sales results in today’s competitive environment.
According to an InfoTrends' survey of Printing Impressions readers, print providers that are expanding services beyond ink/toner on paper are experiencing an 8 percent to 10 percent boost in annual revenues and winning new customers.
As business plans for 2014 are put into action, the key challenge for print service providers will be to find the right combination of "new" and traditional services to better serve customers and grow business. Printing companies need to take action to find that balance and pursue new growth opportunities. 2014 promises to be a year of innovation in core, ancillary and new services, as providers look to harvest and profit from the "next big thing."