Lisa Cross
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
Lisa Cross sits down with Cory Francer to chat about printing industry customers and how their evolving expectations.
Here are the seven most influential trends shaping commercial printing in 2026, drawn from Alliance Insights research and analysis.
To celebrate Women’s History Month, Lisa Cross reflects on her 39 years in the printing industry and shares seven valuable lessons.
In this case study, one commercial printer shares how a disciplined, customer-focused AI roadmap is translating into measurable gains.
Alliance Insights conducted its third study on convergence, examining how and why PSPs are operating across multiple segments.
One printing company shares how it’s utilizing AI to streamline front-end operations, improve responsiveness, and support growth.
Lisa Cross sits down with Ashley Roberts to discuss how commercial PSPs can adapt through the right pivots, punts, and plays.
One printing company shares how it’s taking a phased, step-by-step approach to AI implementation to reduce friction in everyday work.
Lisa Cross, principal analyst of Alliance Insights, shares some key takeaways and lessons learned from the recent AI research study.
Alliance Insights’ Nathan Safran and Lisa Cross chat about how the Research Breakfast sets the stage at PRINTING United Expo each year.














