Bob Bly

Knowing your prospect will help you decide which style of marketing is best: aspirational advertising or reality-based marketing.

Today’s B2B buyers prefer an omnichannel approach to marketing compared to years past. But when well-executed, the rewards can abound.

Including a business reply card in your direct mail package might just spur higher response rates. Here is why.

One of the easiest ways to improve direct mail results is by testing “augmented mailers.” Here are some examples that have worked well.

Overuse of little-known acronyms and unfamiliar abbreviations can stop your readers in their tracks, and not in a desirable way.