Bob Bly

Bob Bly

Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”

Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com

May 10, 2023 Boost Direct Mail Results with 'Augmented Mailers'

One of the easiest ways to improve direct mail results is by testing “augmented mailers.” Here are some examples that have worked well.

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Overuse of little-known acronyms and unfamiliar abbreviations can stop your readers in their tracks, and not in a desirable way.