Ziff Davis Enterprise Going Mobile, Discontinuing Print Editions
NEW YORK—Oct. 26, 2011—Ziff Davis Enterprise announces the launch of the most comprehensive mobile content strategy in business-to-business media. In November, Ziff Davis Enterprise’s eWEEK, CIO Insight, Baseline and Channel Insider brands will roll out a suite of optimized sites and native apps for every popular Smartphone and tablet in the market. At launch, the offering will include mobile versions for the iPhone, Android, Blackberry, Windows Phone 7, and Symbian/Nokia-powered smart phones, as well as iPad, RIM Playbook, and Android-powered tablets.
To focus its resources on the future of digital engagement and on the creation of frequent and robust content across all the most relevant platforms, Ziff Davis Enterprise will discontinue printing its magazines – eWEEK, Baseline, and CIO Insight, beginning in January 2012. While eliminating the use of paper, the publisher will increase the frequency of its digital magazines, and will begin increasing—rather than reducing—audience reach.
“The future of engagement is mobile, it is social and it is entirely digital,” said Steve Weitzner, Ziff Davis Enterprise CEO. “We intend to drive the digital marketing standard for B2B tech media and accelerate the ‘anywhere and everywhere’ consumption of content by exploiting the rapid adoption of mobile and tablet devices in the IT community. We are focused on providing a comprehensive and tightly integrated digital engagement portfolio to help technology vendors with their toughest marketing tasks by facilitating interaction with buyers throughout the purchase process.”
Ziff Davis Enterprise will continue its strategy of supporting audience segments with specialized magazines and targeted content, publishing digital editions of eWEEK, CIO Insight, and Baseline for the technical, strategic and business buyers of information technology, respectively. These enhancements defy major trends of the past decade in which IT print publishers have reduced qualified circulation, reduced publishing frequency and even eliminated popular titles.
Changing the rules of magazine publishing
Those readers who prefer a magazine format will continue to have access to the same fine, carefully crafted, selected and edited content they have enjoyed in the print editions for decades in Ziff Davis Enterprise’s digital editions. In every case, the frequency of those magazines will increase in 2012. In addition, readers will benefit from a host of digital connections that will enrich their experience.
Of course, the websites associated with these brands, which will also evolve throughout 2012, will continue to publish 24/7 featuring the latest news, reviews, commentary, research, and features for their respective audiences.
While accelerating the trend of distributing content for anytime/anywhere consumption through the OmniDigital strategy, the company is also changing the mechanism by which it identifies and qualifies its audience, replacing outdated and infrequently-updated qualification cards with real-time digital capture. It is a transformative and market-leading event in Ziff Davis Enterprise history.
The Most Complete Content Approach
But this strategy is about much more than delivering magazines digitally. OmniDigital covers every level of technology purchase decision maker—regardless of the media platform or type of content they prefer. The websites and digital editions will be surrounded by a complete tablet and mobile content engagement experience that features news alerts and curated content, interactivity, social sharing, and more. And the interactivity and cross-platform content stream will create increased value for the audience from content that is purpose-built and configured for each platform.
For more information, visit www.ziffdavisenterprise.com/OmniDgital.
About Ziff Davis Enterprise
Ziff Davis Enterprise, Inc. is B2B technology’s trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, and the DevShed Network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, demand generation and digital engagement. Products include digital magazines, mobile and tablet advertising, online advertising and engagement solutions, content syndication, lead management, digital and face-to-face events, and custom media services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel.
Source: Ziff Davis Enterprise.