XMPie Partners with DME Studios to Provide Video Personalization Services

NEW YORK—July 30, 2012—XMPie, A Xerox Company, the leading provider of software solutions for Individualized Communications Management (ICM), announced it will now offer advanced creative video personalization services through a strategic partnership with DME Studios. Based in Daytona Beach, FL, DME Studios is a creative agency providing full-service video capabilities with unique expertise in personalization using XMPie.

This announcement comes on the heels of the company’s recent release of XMPie uDirect Video, a software solution that leverages the industry-standard Adobe After Effects for incorporating personalized text, graphics, images and custom footage within cinematic-quality movies.

“Relevant videos are a ‘hot’ marketing component and a natural extension to data-driven, multichannel campaigns,” said Jacob Aizikowitz, president of XMPie. “We saw it as we launched uDirect Video, where for some customers, it was like hand in glove since they already started investing in mastering After Effects and everything else around video. For others, we see their readiness to jump in, yet they need a variety of professional services in order to help them create these videos and use them in campaigns.

“Launching XMPie Studios, in collaboration with DME Studios, will help us work with our customers and address their needs in multiple ways, while also eventually letting them drive on their own,” Aizikowitz explained.

Turnkey services offered by XMPie Studios range from strategy and development, through to delivery and measurement. Users of uDirect Video may also take advantage of partial services from XMPie, such as proof-of-concept, creative, rendering, deployment/hosting, and/or streaming.

Customers can acquire such services by approaching their XMPie account managers, or by contacting XMPie’s Larry Zusman, who is leading the XMPie Studios initiative, at 781-768-7500 or larry.zusman@us.xmpie.com.

“As a long-time customer and believer of XMPie, we couldn’t be more thrilled about the opportunity to partner with XMPie on this initiative,” said Ben Dyon, president of DME Studios. “We specialize in innovative forms of communication like video, and once we saw the solution from XMPie, we realized that a new era is beginning. Non-compromising creative can now be combined with individual relevancy to bring outstanding results. We are more ready than ever to assist XMPie customers interested in diving into this highly-profitable business opportunity.”

Source: XMpie.