Xeikon Appoints Heather Barrett as Its New Director of Marketing in North America
EEDE, the Netherlands — May 26, 2016 — Heather Barrett has joined Xeikon as director of marketing to further develop its fast growing North American presence.
Following its highly successful series of “Securing a Successful Future” roadshows, where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX to educate label printers and packaging converters about key developments in the North American label market, Barrett will increase active marketing. She will also ensure Xeikon participates in targeted industry events and seminars and develop even more exciting initiatives that help customers identify the most profitable digital proposition for them.
As a senior marketing professional with over 10 years of marketing experience in the packaging and printing industries, Barrett’s expertise includes developing and managing strategic marketing campaigns and performing detailed product and market data analysis.
Barrett joins from her role as the former director of marketing for a leading print solutions provider where she managed all global marketing communications strategies and tactics.
Barrett comments, “Improvements in the digital printing arena over the past several years continue to make digital printing more and more competitive with virtually every printing process on the market. Xeikon is on the cutting edge of the innovation that has made those improvements possible. I am excited to communicate the value proposition that Xeikon brings to the North American market.
“Known for its broad product development and extensive market reach, Xeikon has many exciting new technologies to offer, and I’m thrilled to be part of the team that brings those to market,” she continues.
Barrett earned an MBA (Masters of Business Administration) from Georgia State University in Atlanta.
Xeikon, a division of Flint Group, is a long-standing leader and innovator in digital printing technology. Grounded in the principles of quality, flexibility and sustainability, Xeikon designs, develops and delivers web-fed digital color presses for label and packaging applications, document printing, and commercial printing. These presses utilise LED-array-based electrophotography, open workflow software and application-specific toners.
As an OEM supplier, Xeikon also designs and produces plate makers for newspaper printing applications. In addition, Xeikon manufactures basysPrint computer-to-conventional plate (CtCP) solutions for the commercial offset printing market. For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name. ThermoFlexX systems provide high-resolution plate exposure combined with unique plate handling, flexibility and unmatched productivity
In 2015, Xeikon joined Flint Group to create a new “Digital Printing Solutions” division for the leading global print consumables and solution provider to the packaging and print media industries. Flint Group develops and manufactures an extensive portfolio of printing consumables. These include a vast range of conventional and energy-curable inks and coatings, pressroom chemicals, printing plates and equipment, printing blankets and sleeves, and pigments and additives for use in inks and other colorant applications. Headquartered in Luxembourg, Flint Group employs some 7,900 people. On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves.