Writers Worthy of Praise --DeWese
This customer service experience brings me to the topics for this column. I want to acknowledge some other writers who are making powerful contributions to the printing industry.
Erik Cagle writes for this magazine. He is senior editor, which means he writes a lot of the articles you read herein. He's written a couple of great pieces on the importance of great customer service by giving examples of lousy customer service. He is such a good writer that his bosses, Attila One and Attila Two, give him wide latitude and, as a print sales professional or a manager, you are missing something if you don't read Erik's stories. Once you have written up your day's orders around 10 p.m. or 11 p.m., I urge you to go to www.piworld.com, visit the "Article Archive" and read some of Erik's past work.
About 20 years ago, when Irv Borowsky signed me on to write this column, he said, "DeWese, I'm going to make you more famous than Harris Margolis." I'm not sure anyone is more famous than Harris Margolis, who heads H.R. Margolis Co., of Philadelphia. Margolis and his professionals specialize in the printing industry and are CPAs, financial advisors, and they have compiled and tabulated the PIA Ratio Studies for many years.
Harris and his son, Stuart, have been co-authoring a series of columns on finance and accounting for printing companies in another publication. Is it OK for me to name it? I'll give it to you with some letters left blank. It's Prin_ing News Ea_t, a tabloid that comes to my desk about every two weeks.
Harris and Stuart write concise, understandable, "right-on" advice about printing company profitability. Printing salespeople need to better understand the principles of profits, as well as their importance to the growth and financial success of their companies. Many owners, CEOs and CFOs certainly need a better understanding and the motivation to practice what this father-and-son team is teaching.