Worzalla Promotes Rich Letchinger to VP of Sales and Chief Marketing Officer

Rich Letchinger

Worzalla, an employee-owned printing company specializing in high-quality custom products including popular children’s books and movie tie-in books, announced it has appointed Rich Letchinger Vice President of Sales and Chief Marketing Officer. With 38 years of combined experience in sales and sales management, and nearly 8 years of experience working with Worzalla, Letchinger adds the title of Chief Marketing Officer to reflect the adaptation of his role in the constantly changing book industry.

“It is important to have strong leadership and support in sales and marketing at a book printing company. Most people think of sales and marketing as brochures and advertising, but the function goes so far beyond those tactics,” said Jim Fetherston, CEO of Worzalla. “In his time with Worzalla, Rich has been an advisor for strategic decisions related to pricing, market opportunities, customer relations, public relations, and much more. Rich will build upon the work he has done in the past while also identifying new avenues and opportunities for the future.”

Moving forward, Letchinger will continue to lead Worzalla’s sales and marketing team to situate Worzalla in the best possible position locally and within the broader industry, which will ensure future success for every associate at Worzalla.

“I’m looking forward to finding new opportunities of growth for Worzalla. In my new role I plan to continue to grow sales and marketing while maintaining the company's value proposition to the market,” said Rich Letchinger, Vice President of Sales and Chief Marketing Officer.

Worzalla prints titles from some of the country’s largest book publishers, including Disney Books, Abrams, Simon and Schuster, Hachette, Penguin Random House, HarperCollins, and others.

Source: Worzalla

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.