World Debut Of Press-sense iWAY 5.0

OR AKIVA, ISRAEL—May 19, 2008—Press-sense today announced that Press-sense iWay™ 5.0 and Press-sense Manager™ 2.0 will be revealed at Drupa 2008. Already considered the leading e-solution for commercial printers and digital service providers, the new 5.0 upgrade sports a completely new user-friendly interface, and multiple features built upon an advanced infrastructure that fosters improved scalability, as well as rapid development and simpler integration of 3rd party products and plug-ins.

These enhancements support new levels of efficiency within the print production workflow by simplifying the online experience of print buying customers. At the same time, the new features further encourage print service providers to entrust the bulk of their business to this robust and scalable solution. Press-sense iWay is available in scalable configurations; ASP (available via OrderSense in the USA and Transeo Media in the UK), stand-alone, and multi-site versions.

Beyond a new look and feel, iWay 5.0 offers enhancements to enable print service providers to produce catalogs tailored to their clients’ interests, enhances variable -information production and reporting, and offers major advancements in job description parameters within the business workflow. At Drupa, Press-sense will be exhibiting in Hall 9 Stand E62, and in the Innovation Parc, Hall 7 Stand H7 and. For more information, go to http://www.press-sense.com/253-en/Events.aspx .

Press-sense iWay 5.0 New Features

Press-sense iWay 5.0 offers highly advanced flexibility and usability:

• Increased Print Service Provider Business Flexibility: The simplification and enhancement of menu structure, organization of data, application setup, and new accounts creation enable PSPs to take their business to the next level and easily target defined vertical applications and markets and/or offer services that appeal to broader markets;

• Customized Catalogs: Enables the creation of customized product and print buyer catalogs with cross-sale functionality and personalization to print buyers’ interests. Also improves and promotes a more favorable shopping experience for each client’s accounts;