Women in Printing -- Female Perspectives
"I have ink in my blood," Werling admits. "I had wonderful teachers in high school who encouraged me to make graphic arts and printing my career."
Werling feels that the printing industry is very slow to accept women in leadership positions, but that has not discouraged her from pursuing her interests. "Instead, I find ways to succeed where others have failed," she explains.
For example, Moore Langen was on the verge of insolvency and had no special capabilities when Werling and husband Evan acquired it. Rather than declare bankruptcy, the couple put up their personal holdings in order to pull the company out of financial trouble. Despite debts totalling nearly $2 million, the Werlings managed to pay all of the creditors and banks in-full.
Today, Moore Langen is a nationally certified woman-owned business enterprise, and is celebrating its 140th year in business this year. And the financial woes are behind them.
"We did this through innovative technology, by taking on difficult and demanding challenges, and by out-performing our national competitors," Werling proudly states. "Because of this, we earned a top performance rating from each of our Fortune 1000 clients."
Werling has found the way to succeed in any enterprise is to focus on new and emerging technologies. "We really enjoy being a building block that supports the growth of our clients," she says. "Several of our major clients have repeatedly called Moore Langen 'the best kept secret in the printing industry.' "
Ann Rosseel, Reservoir Printing
While some printers report having been born with ink in their veins, Ann Rosseel, owner of Marlborough, MA-based Reservoir Printing, married into the industry.
Her late husband Raymond, who worked for his family's printing business, Washington Press, gave Rosseel her first taste of the graphic arts world. Washington Press, which was based in Worcester, MA, was well known in its day—one of the biggest accounts it had was producing the Boston Red Sox yearbook and other assorted Red Sox printing.