Wide-format Output--The Bigger Picture
Lathan: Absolutely. The future of large-format printing is likely to see continued competition and price erosion in the low end of the market. This will make growth areas, such as the high production segment, all the more important. High production printing is for print providers who want to differentiate themselves from the competition by taking their business to the next level. Although it requires a bigger commitment than the low end, the rewards can be lucrative.
PI: What advice do you have for commercial printers looking to pursue the high production large-format market?
Lathan: Foremost, the high production large-format market offers much opportunity. To seize this market, commercial printers should seek vendors with long-term commitments, staying power and the ability to support their offerings. Because fierce competition among vendors has and will continue to result in fallout, merger and acquisition, it's critical that print providers research their options carefully before selecting a vendor with which to partner.