What Will 2007 Hold for Printing Shipments?
So what forecast should one use? $91.4B? $92.7B? $82.3B? $88.6B? All of them. A company needs to prepare itself for whatever the marketplace can hurl its way. Knowing that Model 3’s forecast of an -11% decline in shipments is part of the mix should create a process of asking and answering hard questions.
We should also remember that not a single statistical forecast produced in 2000 would have projected a scenario of industry shipments decline as it actually occurred. Any planning exercise should include the possibility of a totally unlikely industry scenario. Sometimes that’s called disaster planning. No, it’s part of any thorough planning process, not just disasters.
What’s the official PrintForecast.com forecast? $89 billion. Any resemblance to the consensus forecast is purely coincidental. It’s actually where our dart landed.