What a Sales Rep Can Do to Transition to Digital/Inkjet
Okay, so we've talked about how to transition to digital/inkjet print sales. Then came that email from a thoroughly freaked out print veteran sales rep that thoroughly freaked us out. So, we made a follow up episode that talked about what management needs to do in order to train print sales reps to sell digital and inkjet printing. But, here's the thing: The reps themselves have a responsibility and a chip in this game. This is part two in our look at who's responsible for moving sales reps into this new digital age.
In this episode, Cliff Hollingsworth is on the line with us again, a business development coach for AlphaGraphics and longtime user/advisor/implementor of digital print. Give a listen. It's one more step along your path to digital/inkjet print success.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.